IDC millet phone last year Q4 China market shipments fell the first two 潞安职业技术学院

IDC: Q4 Chinese market last year, millet mobile phone shipments fell out of the top two [TechWeb] reported on February 16th news, market research firm IDC latest data show that in the fourth quarter of 2015, China intelligent mobile phone shipments reached 117 million 300 thousand units, an increase of 8% in 2015, annual shipments of 434 million 100 thousand units, an increase of 2.5%. According to IDC data, in the fourth quarter of 2015, HUAWEI smartphone shipments 17 million 900 thousand units, an increase of 50.8%, ranked first; Apple smartphone shipments of 17 million 100 thousand units, an increase of 16.8%; millet smartphone shipments of 16 million 900 thousand units, an increase of 15.3%, ranked third. In the 2015 year, millet smartphone shipments of 6490 million units, an increase of 23.2%, ranked first; its smartphone shipments of 6290 million units, an increase of 53%; Apple shipments of 5840 million units, an increase of 56%. Millet, HUAWEI and apple are intelligent mobile phone operators in 2015 the biggest, completely different from 2013, when the biggest game player is Samsung, Lenovo, Coolpad, IDC Asia Pacific customer equipment team senior market analyst Xiaohan Tay said. "Millet into the Bureau, China’s smart phone market is still growing, through the devastating sales model, millet has gained a considerable market share.". HUAWEI’s investment in R & D, strong products, brands and channel connections increased significantly in 2015…… On the other hand, in the eyes of Chinese consumers, apple is still a powerful, people eager brand. "The Chinese market is slowing down now, and it’s unlikely that new companies will have a big impact on the market like millet a few years ago," says Xiaohan Tay. The IDC report said, whether it is from the average price (hereinafter referred to as ASP) or from the year-on-year growth rate of shipments, HUAWEI is the biggest winner, 2015 HUAWEI key flagship Ascend Mate 7 sales are very good, with the increase in the number of HUAWEI’s flagship mobile phone, and $200 to $500 mobile phone shipments growth Samsung, HUAWEI will continue to affect shipment. Although the average selling price of OPPO mobile phones has declined year by year, the average price is still higher than that of HUAWEI, and the sales of OPPO R7 in 2015 are very good. 2015 is the biggest Chinese although millet intelligent mobile phone business, but its average price is the top 5 mobile phone operators in the lowest, millet growth mainly from the low-end models of red rice. (Xiao Feng)

IDC:小米手机去年Q4中国市场出货量跌出前二   【TechWeb报道】2月16日消息,市场研究公司IDC最新数据显示,2015年第四季度,中国智能手机出货达1.173亿台,同比增长8%,2015年全年出货量4.341亿台,同比增长2.5%。   根据IDC数据,在2015年第四季度,华为智能机出货量1790万台,同比增50.8%,位居第一;苹果智能机出货量1710万台,同比增16.8%;小米智能机出货量1690万台,同比增15.3%,位居第三。   在2015年全年,小米智能机出货量6490万台,同比增23.2%,位居第一;华为智能机出货量6290万台,同比增53%;苹果出货量5840万台,同比增56%。   “小米、华为和苹果是2015年最大的智能手机商,与2013年完全不同,当时最大的玩家是三星、联想、酷派,”IDC亚太区客户设备团队资深市场分析师Xiaohan Tay称。   “小米入局的时候,中国智能手机市场还在增长,通过破坏性的销售模式,小米获得了相当大的市场份额。华为通过对研发、强大产品、品牌、渠道连接的投资,2015年增长很明显……从另一方面来看,在中国消费者的眼中,苹果依然是强大的、人们渴望的品牌。现在中国市场正在减速,不太可能会有新企业像几年前的小米一样对市场造成大影响,”Xiaohan Tay称。   IDC报告称,不论是从平均售价(以下简称ASP)还是从出货量同比增长率来看,华为都是最大的赢家,2015年华为的关键旗舰产品Ascend Mate 7销售很不错,随着华为旗舰手机数量的增加,以及200美元至500美元手机的出货量的增长,华为将继续影响三星的出货。   尽管OPPO手机的平均售价已经出现同比下降的趋势,但它的平均售价仍然比华为高,2015年OPPO R7的销量很好。2015年小米虽然是中国最大的智能手机商,但它的平均售价却是前5大手机商中最低的,小米的增长主要来自于低端红米机型。(小峰)相关的主题文章:

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