AlterSage Consultants | Jun 2nd 2010 – Marketers are constantly on the look-out for new ways to improve their customer acquisition process 影帝们的公寓by天瓶座

Search Engine Optimisation – Let’s Talk About Links By: AlterSage Consultants | Jul 27th 2010 – Because search engines are all about delivering the most relevant results for specific search queries, they all look for signals of relevance, popularity, trust and expertness (or authority) amongst the pages in their indexes. But how do search engines decide which sites are experts in a particular subject area, and which a … Tags: The Location Game By: AlterSage Consultants | Jul 27th 2010 – While Twitter asks, "What are you doing?", location-based apps like Foursquare and Gowalla ask users to "check in" wherever it is they’re doing it. Location-based apps have opened up a new channel by which marketers can communicate with consumers. Tags: Is Your Website Optimised For Mobile Visitors? By: AlterSage Consultants | Jul 27th 2010 – Have you recently checked your website on a mobile phone to see how it renders? Is the mobile version of your website easy to navigate and can it be used to find information related to your brand, or does it look all jumbled and distorted? Tags: Mobile Marketing: I Want It Now By: AlterSage Consultants | Jul 27th 2010 – If you’re out in an unfamiliar city, desperately craving a particular food, what’s the logical next step? For most people, it’s consulting a mobile device. Tags: Five Effective Link Building Strategies By: AlterSage Consultants | Jul 27th 2010 – Link building is, without a doubt, the most tedious and time-consuming task facing any SEO or webmaster. Like it or not though, link building is a fundamental and important part of the Search Engine Optimisation process. Tags: Social Media – Where Less Can Be More By: AlterSage Consultants | Jul 27th 2010 – Engaging on social media platforms can be easier said than done. A social media strategy takes a lot of thought, planning and tweaking–not only at the outset, but continuously. Tags: How Do You Measure Roi In Social Media Marketing? By: AlterSage Consultants | Jul 27th 2010 – One of digital marketing’s big selling points is that it is completely measurable. The same is true for social media, although calculating ROI can be a little more challenging in this channel than in others. Tags: Seo For Dummies By: AlterSage Consultants | Jul 5th 2010 – SEO for Dummies gives search engine optimisation tips for beginners and small business owners. Practical SEO advice that"��s easy to implement. Tags: Twitter Tips: Make Yourself Heard By: AlterSage Consultants | Jul 1st 2010 – 50 million tweets are created each day. This has many implications for business owners who participate (or are considering participating) in social media marketing… Tags: Results From A Seo Campaign By: AlterSage Consultants | Jul 1st 2010 – No agency cannot guarantee that your website will rank number one for particular keywords and key-phrases on search engine result pages (SERPs). Tags: A Few Seo Tips By: AlterSage Consultants | Jul 1st 2010 – With approximately 34 000 searches per second taking place on Google it makes sense that marketers would want their brand"��s websites to rank well on search engine result pages (SERPs). This is where Search Engine Optimization comes into the picture. Tags: Mission Control And Integrated Marketing By: AlterSage Consultants | Jul 1st 2010 – The emergence of online marketing as the hot new thing doesn"��t necessarily mean that traditional methods of marketing (print ads, billboards, commercials, etc.) are falling by the wayside. In fact, many major companies are rolling out integrated campaigns that combine traditional and online marketing in strategic, clever … Tags: Marketing Results Through Organic Search By: AlterSage Consultants | Jun 18th 2010 – Have you ever considered how easily current and potential clients are able to find you via search engines? If they are familiar with your brand name, they should be able to locate your website fairly easily. If they don"��t know your brand name however, they are most likely to start their search by casting the net wide us … Tags: Four Seo Myths Debunked By: AlterSage Consultants | Jun 10th 2010 – There have been numerous conversations online about the real value of SEO and whether or not it is worth investing time and money in an SEO campaign. Here, we respond to four of the most common (non-technical) SEO myths that we hear most often. Tags: When It Comes To Seo, Content Is Still King By: AlterSage Consultants | Jun 10th 2010 – Is a website"��s content really that important? If you want to rank well on search engines, yes. Tags: Email Marketing Best Practises By: AlterSage Consultants | Jun 7th 2010 – Here are a few pointers on Email Marketing etiquette and best practises. Tags: The Benefits Of Analytics By: AlterSage Consultants | Jun 7th 2010 – The importance of having a well-designed and user-friendly website has been highlighted many times, yet once the website design and development processes are complete, that"��s really only the beginning! It is important to measure what happens on your website; for instance how visitors find it, where they enter the website … Tags: Social Media Strategies And Tools By: AlterSage Consultants | Jun 7th 2010 – Everyone seems to be jumping on the social media bandwagon, although not everyone understands the time investment needed to run a successful social media campaign. Tags: E-commerce Tracking In Google Analytics By: AlterSage Consultants | Jun 7th 2010 – The purpose of website conversion analytics is to track activity on your site, to analyse this data and then to optimise the site for better performance. Tags: Website Analytics – Make Your Emarketing Matter By: AlterSage Consultants | Jun 4th 2010 – Online marketing is not only far more cost-effective than traditional channels, but it also enjoys far greater penetration, more accurate targeting and it is completely measurable. Analytics allows you to determine where exactly your visitors are coming from, what they’re doing and how they’re doing it on your site. Tags: Online Reputation Management And Social Media By: AlterSage Consultants | Jun 4th 2010 – Are you monitoring what is being said about your brand online and do you have an online reputation management strategy in place? Tags: Social Media And Seo’s Love Affair By: AlterSage Consultants | Jun 4th 2010 – There are many benefits of combining social media and SEO, the main advantage being increased visibility for your brand’s social network profiles on search engines. Tags: The Social Media Secret By: AlterSage Consultants | Jun 4th 2010 – I am going to put you all out of your misery right now and tell you the most profound truth about social media marketing. I plan to reveal the very source of its power. Tags: How To Really Fail At Social Media By: AlterSage Consultants | Jun 4th 2010 – Want to know what not to do on social media platforms? Below are a few points to keep in mind if you are in charge of your brand’s social media campaign. Tags: Why You Should Invest In Ppc By: AlterSage Consultants | Jun 3rd 2010 – Pay Per Click (PPC) Advertising is a valuable online marketing channel that can not only drive traffic to your website quickly, but can also be a great lead generation tool. Tags: Ppc – Where To Start? By: AlterSage Consultants | Jun 3rd 2010 – Pay Per Click (PPC) advertising is a good method of driving targeted visitors to your site immediately. Tags: Tips For Effective Landing Pages By: AlterSage Consultants | Jun 3rd 2010 – A landing page is the page visitors are directed to after they have clicked on a link or an advert. The aim of a landing page should be to convert the lead. Tags: Add Search Muscle To Your Marketing Strategy By: AlterSage Consultants | Jun 3rd 2010 – Very few marketers consider Search Engine Marketing (SEM) when they plan or revise their marketing strategies. When SEM strategies are implemented, however, your website can enjoy increased visibility on search engines and an increased percentage of successful lead acquisitions. Tags: How Website Analytics Can Improve Your Business By: AlterSage Consultants | Jun 3rd 2010 – Every business needs a website where current and potential clients can find more information about their business and service offering, but merely having a website is not enough. This is just the first step in reaching and converting your visitors into customers. Tags: What’s So Hard About Being Social? By: AlterSage Consultants | Jun 2nd 2010 – One of the biggest obstacles faced by many businesses dipping into the social media realm is a lack of understanding of the medium. While this is completely understandable, especially in organisations that are entrenched in a very traditional approach to their PR and marketing, social media really isn’t as complicated as pe … Tags: Ppc Offers Improved Roi And Quick Results By: AlterSage Consultants | Jun 2nd 2010 – Marketers are constantly on the look-out for new ways to improve their customer acquisition process, yet few companies consider online channels. Pay Per Click (PPC) Advertising (also known as paid or sponsored search) is a valuable online marketing channel that works well to drive immediate and targeted traffic to your web … Tags: Convert Your Website Visitors Into Customers By: AlterSage Consultants | May 9th 2010 – As a marketing tool, a website provides businesses with an additional avenue to reach potential customers. Tags: Make The Most Of A Social Media Campaign By: AlterSage Consultants | May 9th 2010 – Social media"��s popularity is ever-increasing and not just among consumers. Progressively more brands are seeing the value of social media too and everyone is trying to get their piece of the action. Tags: Improve Your Results With Email Marketing By: AlterSage Consultants | Mar 11th 2010 – As one of the oldest forms of digital marketing, today Email Marketing is still a primary tool businesses use to promote special offers and to stay in contact with their customers. Tags: The Benefits Of Analytics By: AlterSage Consultants | Mar 8th 2010 – It is important to measure what happens on your websiteand to measure these actions easily you can make use of analytics programmes like Google Analytics. Tags: Crm Is The Secret To Increased Roi From Email Marketing By: AlterSage Consultants | Feb 18th 2010 – Email Marketing is one of the most effective Customer Relationship Management (CRM) marketing tools and can be used very effectively to improve customer perception of, and engagement with, your brand. Tags: How To Grow Your Email Marketing Subscriber Lists By: AlterSage Consultants | Feb 15th 2010 – Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales. Tags: Tips For More Effective Email Marketing By: AlterSage Consultants | Feb 14th 2010 – Email Marketing should form an integral part of your marketing strategy, as it"��s a great tool for establishing relationships, loyalty and ongoing communication with customers. Tags: Customer Engagement "�" The Best Way To Get More Out Of Email Marketing By: AlterSage Consultants | Feb 11th 2010 – Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer"��s quiver. Tags: Three Reasons Why Seo Campaigns Fail By: AlterSage Consultants | Feb 10th 2010 – For an SEO campaign to be successful, there are many factors that have to be considered. Tags: Talking Soccer And Sem By: AlterSage | Jan 19th 2010 – It"��s 2010 "�" the year that South Africans have been breathlessly anticipating since 2004. We"��ve had six years to prepare, and now, with a few months to go until the kick-off of the FIFA World Cup, South Africans are white-knuckled with excitement at the prospect. Tags: Tips For Getting Social Media Marketing Right By: AlterSage | Dec 7th 2009 – As more businesses invest more time and money into social media marketing (SMM), it"��s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment. Tags: Tips For Achieving Your Marketing Goals In 2010 By: AlterSage | Dec 6th 2009 – 2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has past and brainstorming new plans and strategies for 2010. Tags: Make Your Website Work For You By: AlterSage Consultants | Nov 19th 2009 – Every brand needs a presence on the World Wide Web and a website fulfils this function. Tags: Five Ways To Get The Most Out Of Email Marketing By: AlterSage Consultants | Nov 19th 2009 – Email marketing is one of the oldest yet most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. Email has provided a far more cost-effective way to reach customers at their most common poin … Tags: Use Google To Increase Your Website"��s Roi By: AlterSage Consultants | Nov 5th 2009 – In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? Tags: Have Your Brand Where Customers Can See It By: AlterSage | Sep 29th 2009 – If you need qualified traffic fast, Pay Per Click (PPC) advertising is still the easiest and most efficient way to target the right audience. Tags: How Can Social Media Marketing Help Your Brand? By: AlterSage | Sep 28th 2009 – Social media has been around for a number of years although we’ve only recently seen an increase in the number of South African social media campaigns. Tags: Advertising Through Ppc: Make Cost-per-click And Conversion Rates Work For You By: AlterSage Consultants | Jul 6th 2009 – Businesses in all sectors are feeling the pinch of the current recession, and very often the first thing to the get chop is the marketing budget. Many companies are wising up to the opportunities available online and this has been reflected by a marked increase in online ad spend year on year. Tags: The Power Of Paid Search Marketing By: AlterSage Consultants | May 24th 2009 – PPC and SEO are the elements that comprise search marketing, and if the correct synergy is achieved, the two prove to be powerful marketing tools. Tags: 相关的主题文章:

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